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Reporters Without Borders


To mark World Press Freedom Day (3 May), Reporters Without Borders (RSF)

is launching a “#FightFakeNews” campaign,

because combatting disinformation is now one of the biggest challenges

for journalism’s defenders.


The campaign’s key element is a TV spot entitled #FightFakeNews

that was produced for RSF.

Art Director : Jean-Michel Alirol

Copywriter : Dominique Marchand

Creative Director: Stéphane Xiberras

Creative agency : BETC

Director: Caroline Grimprel

Director of Photography : Thomas Collard

Set designer : Emma Thévin

Produced by : General Pop

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